Lumora Health is a cutting-edge wellness platform focused on personalized nutrition and holistic health planning for remote-first workforces.
12 Weeks
Design & Strategy Partner
Lumora was launching a new B2B enterprise tier but lacked a cohesive brand identity that spoke to corporate decision-makers. Their existing presence was purely consumer-focused (B2C), which alienated high-value enterprise prospects.
They needed a rapid transformation to support a major Q1 sales push, requiring a rebrand, a new website, and a complete suite of sales assets within a tight 3-month window.
We pivoted the brand to a "Professional Wellness" positioning—balancing approachability with corporate reliability.
We adopted an agile sprint methodology, delivering the brand guidelines in Week 2 and moving parallelly on web design and asset production.
Created a robust style guide tailored for B2B sales decks and whitepapers.
Built a responsive, SEO-optimized marketing site on a headless CMS.
Designed and templated a 25-slide master pitch deck for the sales team.
The relaunch was a resounding success, positioning Lumora as a serious contender in the enterprise wellness space.
Increase in demo bookings
Sales pipeline value
Conversion rate (up from 1.2%)
© 2025 Aeronova. All rights reserved.
